LinkedIn Ads Management Service

One thing we’ve learned and that more and more B2B brands are accepting is that LinkedIn paid ads is a critical channel.

For this reason, more brands are moving away from letting generalist marketing agencies manage LinkedIn Ads and passing the channel over to actual channel specialists.

This is why a LinkedIn Marketing Agency makes sense.

Very common question.

The short answer is that we’ve worked with clients spending as little as £500/month although most experts we’d would recommend you start with at least £1-£2k/month ad spend per month.

Some important things to consider when thinking about your budget on LinkedIn ads.

1. Does your website already have strong traffic that’s converting or are we starting from scratch?
2. Are you running any other paid ads channels such as Google or Meta Ads that we can leverage to tap into Linkedin retargeting sooner?
3. Do you already know exactly who your ideal prospect is or are you hoping this process helps define that more?

LinkedIn does have more expensive CPC and CPL than other channels e.g. Meta.

BUT from what we’ve seen the lead quality is dramatically better on LinkedIn – making it well worth the cost for B2B brands.

Our advice is to evaluate the platform by quality of leads, show-up rates of meetings, close rates of meetings, and deal sizes.

When you look at these leading indicators to revenue LinkedIn often comes out on top.

The minimum criteria needed for success here would be:

– Website that is currently converting traffic well before running ads.
– Clear idea of who your target demographic is and a product market fit.
– Average Contract Value greater than 15k
– Committed to run ads for at least 3-4 months for a proof of concept phase. This gives you time to run the necessary experimentation to hone in on best targeting, creative and copy to show positive results.

Without sitting on the fence – It depends.

If you are starting from scratch with this ad channel and don’t have a large quantity of quality traffic reaching your website from your target market that we can leverage for retargeting, then it could take 3-6 months to carve out a profitably ROI.

IF you have healthy organic/paid traffic to your site, a site that converts well, and healthy budget, you can carve out a positive ROI in 90 days.

A LinkedIn Ads Manager is responsible for managing campaigns and ads on the platform. With Fill My Funnel, our approach to ads management is holistic from auditing historical performance, reviewing the account structure and checking conversion tracking in our setup phase to continuous test and learn experimentation to ensure we are always optimising performance in line with our clients objectives. More information on our process is here