Tom Tigwell

Author

Tom Tigwell

Founder
Recently named in LinkedIn’s exclusive certified experts programme with just 30 others globally – Tom is a LinkedIn Ads Expert with over 6 years in B2B Marketing and platform experience. On LinkedIn, Tom’s focus is on driving tangible, meaningful results for clients. Offline, Tom is a die-hard Andy Murray fan and big tennis player with aspirations to make a late surge into competitive tennis.
Image

Latest news from Tom

Latest
Guides

LinkedIn Document Ads: Boosting Engagement with Document Sharing

LinkedIn Document Ads provide a unique way to share your content directly in the LinkedIn feed and on the LinkedIn Audience Network. You can use these ads to boost brand...
Latest
Guides

LinkedIn Carousel Ads: Your Guide to Better Campaign Results

LinkedIn carousel ads offer businesses a dynamic way to showcase multiple images and links within a single advert on the platform. Each card within the carousel can feature its own...
Latest
Guides

LinkedIn Retargeting: Using the Power of First-Party Data to Reduce Cost Per Acquisition

Retargeting on LinkedIn allows you to re-engage with individuals who have shown interest in your brand, whether by visiting your website, engaging with your video ads, or interacting with Lead...
Latest
Guides

LinkedIn Ad Types and Formats: A Comprehensive Guide to Advertising Options

The range of ad formats on LinkedIn includes Sponsored Content, Sponsored Messaging, and Dynamic Ads, among others. Each format has its unique features and benefits, designed to accommodate various campaign...
Latest
Guides

A Complete Guide to LinkedIn Ads in 2023 (4/4)

LinkedIn has emerged as a powerful platform for professionals and businesses alike. With its extensive network of users, it offers a unique opportunity. You can reach a highly targeted consumer...
Latest
Guides

A Complete Guide to LinkedIn Ads in 2023 – LinkedIn Ads Bidding (3/4)

LinkedIn Ads Bidding There are so many choices when it comes to bidding on LinkedIn Ads, it can be overwhelming. My advice is to keep it simple and keep it...
Latest
Guides

A Complete Guide to LinkedIn Ads in 2023 – Audience Targeting (2/4)

Welcome to our “A Complete Guide to Job Portal Promotions in 2023.” Today, we’ll focus on consumer profiling, a crucial aspect of successful commercialization. With over 740 million professionals on the platform,...
Latest
Guides

A Complete Guide to LinkedIn Ads in 2023 – Your Campaign Offer (1/4)

The first post in a series covering a complete guide to LinkedIn Ads in 2023. This post covers your campaign offer to the audience you will target....